Where is the Metaverse in the sports industry? -TRT Sports

We are at a time when we are aware of the importance of digitalization in all areas, especially in our professional lives. In sports, prepare for digitization in sports and sports structure.

Let’s talk about Metaverse, the most popular topic in the world of technology and social media. The Metaverse combines virtual reality and physical reality to create alternative universes.

I think there is a point where the subject of sports and the Metaverse meet in a common denominator. It is a dynamic structure, and perhaps this description of research and interpretation will be replaced by various dynamics that have already been developed.
Considered an enhanced version of virtual reality technology, the Metaverse is also known as the fictional universe. The Metaverse allows people to enter the digital world rather than the digital realm. It is hoped that the 3D avatars created in this Digital Universe will be able to perform many everyday activities such as work, travel, games, concerts, and cryptocurrency shopping.

So how does the Metaverse subject find a place for itself in the sporting structure that follows it?

If you’re wondering if sports are exactly related to all these explanations, you’re definitely not alone. The relationship between sports and the Internet in 1990 wasn’t that complicated, but it certainly aroused curiosity for professionals and spectators. And of course everyone.

First Steps: I think the Metaverse will change the way people first consume sports. At the Virtual Sports Arena, sports fans meet with Virtual Avatar, buy and wear fan products from their favorite clubs, interact, get caught up in the excitement of sports with other fans, and of course watch games and events. Of course, there are no more geographical and physical barriers. At Metaverse, any German fan can see the Super Bowl at the Metaverse Stadium. Thanks to multi-view camera technology, spectators can enter the field, walk with players, join soccer cheerleaders and watch the match from different perspectives. Finally, Metaverse allows everyone to sit in the same room as their friends, even if they are physically miles apart. At Metaverse, fans can simply stay in the middle of a sporting event and keep their home comfortable with sofas and computer chairs.

Where do you see first …?

Again, this sounds like an unrealizable vision of the future, but when you think about Metaverse again, Manchester City Club is the first football to announce that Etihad Stadium will be virtually recreated in the Metaverse. It became a club. This allows fans of the soccer team to watch the match live without having to physically enter the stadium. It seems that development has already begun here.


Manchester City rivals are already in the Metaverse. Manchester United has begun creating and marketing digital fan products through technology sponsorship. These will be available for purchase as NFTs are purchased, collected by fans and may be worn in the Metaverse in the future.

Sports training opportunities in the Metaverse

It’s not just the way we consume sports and the experience of digital fans that keeps evolving. The Metaverse will also radically change sports education. Since the existence of platforms like YouTube, video has become an integral part of sports education, especially for beginners and self-taught athletes. Fitness programs and sports applications were first made possible by the mobile internet and smartphones. The Metaverse has the potential to make progress in this area as well. With a holographic fitness coach and the best gym trainer in the world in your living room, you can have a training session even when you’re on the other side of the world. There seems to be no limit to the possibilities here.

Meanwhile, cycling companies are working to bring sports education to the Meta Universe. Unlike well-known manufacturers, some companies’ gamed bike platforms are based on the 3D world developed by Unreal Engine. This makes the platform compatible with existing virtual worlds. In this way, you could use your bike for racing or navigate a digital parallel world like Second Life.

In addition, the full implementation of Metaverse on sustainability and climate protection issues seems to be a bit of a hindrance. This is what I focus on and always on the agenda of my article. This is because the energy requirements of a large, continuously available platform that functions globally to launch must be based on the use of blockchain. It’s also the only way to get some originality. This requires enormous amounts of energy and must be carefully produced and consumed in an environmentally friendly manner.

Summary metaverse.

Experts assume that the Metaverse space will gradually grow and reach the reality of sports fans. And at some point, the Metaverse and new sporting experiences will not only become a reality, but a natural one.

But most importantly, I think the commonality of “sports and the Metaverse” is the encounter of dynamic, constantly changing and evolving structures.