You can Şişman/Milliyet.com.tr- Along with the Berlin International Film Festival, one of Europe’s most important film festivals, the Cannes Film Festival, has taken a breakthrough and signed with Tik Tok, one of the world’s most trending social media applications. According to the statement, TikTok, the most popular application in recent years, was announced as the official sponsor of the Cannes Film Festival.
According to an agreement considered a “revolutionary decision,” China-based social media application TikTok will also host a short film competition at the Cannes Film Festival. The TikTok video, which varies from 30 seconds to 3 minutes, will be evaluated by the preliminary judges of the “TikTok Short Film” competition, after which the award will be awarded at an event attended by the Cannes film director. The Thierry Fremo Festival will also be attending.
“Selfie” was banned on the red carpet four years ago
Only four years ago, the ban on selfies on the red carpet at the Cannes Film Festival came to the fore and caused controversy. In a statement to the French film magazine Le Film Français, Cannes Film Festival director Thierry Flemeau bans “self” at the festival to avoid “undesirable confusion” in front of the hall where the film is shown. Announced that was imposed. So what has changed from a “selfie” ban to a TikTok sponsorship in Cannes in four years? Can Cannes’ TikTok step lead to a loss of fame? Can TikTok succeed in gaining a reputation by eliminating criticism of the “superficial medium” and harnessing the power of Cannes behind it?subject Social media specialist Serdar Bağtır When Cinema writer Göz de Hatunoğlu We talked
“Even TIKTOK has been greatly enhanced …”
Emphasize the high brand value of the Cannes Film Festival Social media specialist Serdar Bağtır“This is very obvious,” Tik Tok said he would meet a qualified audience in Europe. Bagtır said he felt the agreement between TikTok and Cannes was positive.In this respect, it is a very successful move.“He commented, reminding us that each social media channel is actually a huge tech company,” Bağtır said. “TikTok is actually a big company focused on video technology. Quantitative. There is no structure to reward unqualified people in the media, “he said, saying that the technology developed by TikTok is open and suitable for everyone,” Bağtır said.It is in the hands of people to use this medium. TikTok proves it especially with this move.” Said.
“Both sides win”
The Cannes Film Festival has been looking for ways to bring film festival films to a new generation of film lovers over the past few years, says Selder Bertour.They know that if they don’t introduce themselves to the younger generation, they will remain as the Old Cannes Film Festival when they grow up.“He continued. TikTok emphasized that it was by far the most successful channel in video editing in terms of a new generation of social media tools and technology, and Bağtır sponsored Cannes with channels like Twitter and Instagram. If so, he said he had to make technical improvements. With the sponsorship of Tik Tok’Bağtır Cannes, Bağtır said the application brought her audience together with the film.I think the partnership that both sides win will be successful.‘ He said.
How can FACEBOOK, TWITTER and INSTAGRAM act?
So why haven’t you seen an approach similar to TikTok’s “Prestige” move, which has been criticized for “quality” on Facebook, Instagram and Twitter? Do these media have no “need for fame” or never? What is the attitude of media other than TikTok towards such activities? Serdar Bağtır pointed out that Facebook had no strategy to sponsor the event so far. He said the situation was similar on Instagram, and Bautil said the situation was different on Twitter. Bagtir continued:
“But Twitter had previously set up a live broadcast room for some sports clubs for its fans. Twitter has positioned itself for various events, especially in the field of sports.”
“May be organized in the Metaverse universe in the near future.”
How can other social media channels move in the near future? How does the collaboration between TikTok and Cannes connect to the Facebook-Instagram family and Twitter? Serdar Bağtır said Twitter and Instagram don’t need fame.Metaverse, the parent company of Facebook and Instagram, needs some work to promote the Metaverse products that Meta has made efforts to emphasize.“Clearly, it’s not far from the news that the Cannes Film Festival will be held in the Metaverse world for the first time this year. You may hear that similarly important organizations will soon be held as the Metaverse.“” Said Bağtır, emphasizing that Twitter has so far moved away from major technological developments.
Can this decision undermine Cannes’ prestige?
Cinema writer Göz de Hatunoğlu Meanwhile, he said it’s not surprising or wrong that Cannes, previously away from technology development, signed a sponsorship deal with TikTok this year. Hatsunogur, “The line changes that Cannes has maintained may seem to some to “break the line,” but all festivals need to catch up with the day and the present in some way. Similar examples have been seen at other film festivals in the last few years, “he said.” Here, we see not only TikTok, but also the films and theme names included in the festival program, the selection of specific current topics, and so on. It’s possible to evaluate it in the same way, “he said, recalling that films shot entirely on the iPhone will compete at many film festivals, emphasizing the continued entanglement of film and technology. Said to.
“We can also discuss adding or removing these steps to the theater to keep our back on the breeze, but it’s not a mistake to include digital platforms or social media sites in these processes. “